How Google re-inspired some of the most amazing adverts to re-join the web
I think I may have been a little slow off the bat on this one, but between leaving Uni and finding a job this site has taken a few steps down my to-do list. Something I’m glad to say that can now be changed as I have a job (whoohoo!)
But that’s not why you came here to read….
In 2012 Online advertising turned 18, the adult years are about to begin and I think what I am about to explain has been such a ingenious idea I don’t know why someone didn’t think it up 10 years ago.
Take four of the worlds biggest advertisers:
Coca Cola
Volvo
Alka –Seltza
Avis
And look at some of their most famous adverts
by Harvey Gabor
by Amil Gargano
by Howie Cohen & Bob Pasqualina
And Avis by Paula Green
Then, what Google did was introduce Project Re:Brief. Not that there not already pretty good at there own adverts
Asking the original masterminds behind some of the most classic adverts, to re-enter a field they aren’t too familiar with: the Internet, hand held web surfing and most of all a whole new world of communication.
I cant even begin to start showing you all the amazing stuff on this site and if you are into your advertising…well your be like a giddy child when you see the effort put into this site to show everything from the meeting of the Creative’s to the brief, design process and of course the final product.
There is even a film! And yes I mean a 1 hour film about the project.
So if I cant convince you to go look at the website, at least have a look at this short video.
Or here is the film but do got check out the page here….
