Looking forward in online Advertising
Its been in the news a lot recently about how the social network site Facebook is experience some problems now that it has become a public company.
One of the biggest issues it is having is that most users are accessing the site via mobile phones and in doing so not creating revenue though adverting as the adverts do not appear on the mobile version of the site. The idea to amend this has many Facebook users suggesting they would boycott the mobile site if this should happen.
So how do they move forward? or better yet how does the internet move forward when it is suggested that almost 20% of us will use our phones to access social sites before we have even got out of bed?
Well besides the fact that we could all do with being a little more accepting of adverts, after all they make things free for us!
I think the thing that annoys us the most about adverts is them jumping around at us out of no where and often not even relevant to us. I can’t tell you how many times I have had audio books ads flung at me – all because I have studied radio.
But how can we move forward? if its going to remain free-to-view sites somethings going to have to change and would seem already has. Apps seem to be the new ads. Free games, free tools with minimal advertising seem to be the way we can get a point across but with the user being accepting.
Someone who has discussed this further is Sean Carton but what do you think? do you have the next big idea for online advertising or are you fed up of pointless adverts?
