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In advertising interviews and questionnaires we are often asked the common questions. How would you sell water? Something that is considering one of the hardest things to sell is something that people already have access to.
One of the other hardest things to sell is something that in the grand scheme of our day-to-day lives is relevantly unimportant.
Hence why for one company selling a sponge may have been a difficult task.
So how do you sell something that’s so everyday that it doesn’t even register on our thought patterns? Well if your from the Brazilian company, Grey 141 and working for Scotch Brite then with great flare it would seem.
By teaming up with hot spot restaurants with a younger client range in mind (roughly 20-30s) when it came to paying the bill people were given a choice. Pay the bill or wash the dishes.
A play on the old joke that if you cant pay you will have to go wash the dishes, I think this is an exceptional idea as it has brought fun and laughter to a social event and all for marketing sponges!
Criticism … will people really think to use that brand of sponge in future? They are already (suggests the video) the number one seller in Brazil so is there something else they are trying to achieve? Either way it’s a nice piece of advertising and hopefully teamed with some social networking has been a successful campaign.
Original found on Adverblog